Advertising across display networks is a cost-effective way to achieve big results. But with the high reward can come high risk. With the plethora of targeting, placement and bidding options available, the wrong choices can lead to thousands of wasted dollars in a matter of days or even hours. To make digital display advertising a profitable channel for your business, you need the right partner.
Luckily, our GraphicxIT team can drive your digital advertising campaign to success, from ad creation to targeting optimization and analytics assessment. We’ve managed highly profitable ad campaigns across the Google Display Network and have worked directly with several individual sites.
You can’t create a successful display advertising campaign without a plan. At GraphicxIT, we start by developing a comprehensive strategy for your campaign based on your business goals. After determining the best display networks and publishers that will help you reach your target audience, we set up your campaign to position your business for success from the start.
For a display advertising campaign to be effective, you need to know exactly who you’re trying to convert—down to their demographics, behaviors, and the sites they visit. We break down and analyze your ad audience and determine the best combination of keywords and website placements through which to target them. Then, we continue to monitor and optimize your campaign targeting to continually drive results.
Once your campaign strategy and structure are in place, we focus on optimizing your offer and ads to generate leads. Our seasoned design team can develop ads with clear calls-to-action that maximize click-through rates while ensuring that they align with your brand and messaging. We also create multiple versions of your ads for A/B testing when possible, pausing the lowest performing one while boosting the other to drive constant improvement.
Successful display advertising proactively targets new customers by placing interesting, relevant ads in front of them when they’re most likely to convert. In today’s banner-blind world, it takes a lot of strategy to win at display advertising. You have to know when, where and how to use it.
To succeed at display advertising, your ads need to show up in front of users in the right place, at the right time. Fortunately, at GraphicxIT, we use specialized tools and in-depth analytics to design and refine our display advertising campaigns. This allows us to beat out competitors and produce meaningful awareness and conversions.
Our Display Advertising Service includes:
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